Media Coverage
Bringing Global Trade Management Solutions to the Chinese Market
TradeBeam strikes 10-year partnership with CIECC to sell GTM platform throughout China; potential benefits for Western firms looking to collaborate with local suppliers
By Editorial Staff
San Mateo, CA, April 13, 2007—Global trade management (GTM) software company TradeBeam has inked a 10-year partnership deal with the China International Electronic Commerce Co. (CIECC) to bring its GTM platform to the Chinese market.
The CIECC, which is sponsored by the Ministry of Commerce of the People’s Republic of China (MOFCOM), will market TradeBeam’s on-demand software solution to businesses in China using its sales organization in 100 offices throughout the country.
“We selected TradeBeam after a very careful review and strict selection process,” said Junsheng Liu, the general director, CEO and board chairman of CIECC. “We expect that as a result of the CIECC’s national marketing and world-class infrastructure throughout China, this offering will simplify current transactions and enable new opportunities for companies across the globe to do business with Chinese enterprises.”
Easing Trade Compliance, Visibility Challenges
TradeBeam said its GTM solution will ease trade compliance and trade visibility challenges for Chinese businesses and their international partners. In addition, existing TradeBeam customers can leverage this on-demand software solution to collaborate with Chinese trading partners and experience trade integration regardless of the size or geographical location of the customer or supplier, the solution provider said.
The new partnership will be named TradeBeam (Beijing) Technology Ltd., and TradeBeam will become the majority shareholder. Leading up to the deal, TradeBeam has been focused on launching commercial activities within the region, building strategic partnerships with customs and government organizations and extending product functionality, including localization of its GTM software platform.
“We are very committed to the Chinese market in an effort to capitalize on the tremendous market need for solutions that automate and enhance the rapidly expanding Chinese trade economy,” said Graham R.F. Napier, president and CEO of TradeBeam. “By enabling global organizations to optimize trade processes by reducing risk, expenditures, inventory and working capital, we are in an excellent position to capitalize on this trend and grow our business.”
